Bar Adam moved to Nevada City, Calif., two years ago from Israel with her husband and two children. When they arrived, they started looking for a Jewish outlet to meet their family’s needs, eventually deciding to shuttle the kids to Chabad in Roseville, about an hour each way, for Hebrew school on Sundays.

“It was important to me for the kids to get a little bit of something Jewish,” she says. “Because when you live out here, it’s kind of hard for them to keep their identity.”

Not long afterwards, Chabad-Lubavitch emissaries Rabbi Nochum and Cheyena Yusevitz, both 27 and from Brooklyn, N.Y., started organizing programs in this Northern California city of 3,000 or so people. Nevada City—like the larger Grass Valley just five miles away, with a population of about 13,000—dates back to the Gold Rush period in the mid-1800s, and sits near forests and mountains, and not far from wine country.

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First, they held a Chanukah party in December—in none other than the Adam home. After trips back and forth for holidays over the next six months, the couple moved permanently to the area at the end of July, starting Chabad of Grass Valley, about an hour northeast of Sacramento.

Arriving at the airport in California, where a man from a neighboring Jewish community came to pick them up.
Arriving at the airport in California, where a man from a neighboring Jewish community came to pick them up.

Why settle in such a small locale, with perhaps a few hundred Jewish families?

“We’ve met tens of Jewish people who own or work in local businesses, and the Jewish population is growing,” explains the rabbi, referring to the 25 young American and Israeli children who have already participated in Chabad activities. “People tend to live and work in the immediate area; it’s not a commuter city. For them, driving an hour or more away to experience traditional Judaism is a big deal. Some just won’t do it. So this way, we reach them where they are. Our mission is to bring every Jew closer to their roots.”

As for Adam, she says “we’re glad to have them. Suddenly, people who never did anything are starting to do Jewish things. A new community is being built.”

While there are other Jewish institutions in the area, Adam leans towards more traditional practices, especially when it comes to educating their children. “I want my kids to know their roots and know where they come from,” she explains, “and I’m hoping they’ll stay in the Jewish tribe and marry Jews. But in order for that to happen, they have to know their background.”

Bar Adam, her husband Oscar and their children visited Lake Tahoe shortly after moving from Israel to California.
Bar Adam, her husband Oscar and their children visited Lake Tahoe shortly after moving from Israel to California.

‘A Life-Long Effect’

The public menorah-lighting held by the Yusevitzes back in December drew a crowd of 170. They followed up with a Purim celebration for 150 people and a Passover seder for 85, held at a local event center. Now, they are focused on High Holiday services and programs.

While still unpacking, they headed to the county fair to meet people and invite them to services for Rosh Hashanah and Yom Kippur. They’re also holding an open-house kosher barbecue dinner on Sunday to get to know members of the community.

“People are very friendly and seem to know each other,” says the rabbi. Chabad, he adds, will provide a way for them to connect with Judaism and each other in a heimishe space.

The rabbi, third from left, talks to guests at the Purim celebration, which drew 150 people.
The rabbi, third from left, talks to guests at the Purim celebration, which drew 150 people.

For now, they’re renting a house in a residential area close to downtown, with plans to start a Hebrew school right away. As Cheyena Yusevitz says: “Early education has a lifelong effect on kids. They are so impressionable at this age, and anything—everything—they learn has an effect on them. They are our future.”

After the holidays, the couple will hold regular Torah and other classes, as well as women’s programming.

Cheyena Yusevitz says she is glad to be getting their home ready for guests, creating a warm and inviting space for Shabbat meals, get-togethers, and hopefully soon, a minyan.

“I’m very excited to see the response of local residents; people keep telling us we’re going to love this place,” says the rabbi. “And we keep telling people that they can come to learn, celebrate, practice their Judaism—and be proud of it.”

A local resident takes the opportunity to put on tefillin before the Passover seder in April, after not having worn it for many years.
A local resident takes the opportunity to put on tefillin before the Passover seder in April, after not having worn it for many years.
The Yusevitzes at the Nevada County fair, attracting attention with their “Shofar so good” custom T-shirts, reminding people that Rosh Hashanah is coming up.
The Yusevitzes at the Nevada County fair, attracting attention with their “Shofar so good” custom T-shirts, reminding people that Rosh Hashanah is coming up.
Main Street in Grass Valley, Calif. The majority of shops in the area are independent, with few chain retailers or big-box stores. (Photo: Wikimedia Commons/Frank Schulenburg)
Main Street in Grass Valley, Calif. The majority of shops in the area are independent, with few chain retailers or big-box stores. (Photo: Wikimedia Commons/Frank Schulenburg)